Custom embroidery apparel is one of the most effective ways to brand a company, build brand loyalty, and stand out from the competition. It has a much higher perceived value than screen-printed or heat-transferred t-shirts and, when done well, can look beautiful.
Embroidery is an ancient art form that was originally used for ceremonial purposes, decorating wall coverings and upholstery fabrics. It was later adopted by monks for their robes and, by the 18th century, had become a popular way to distinguish wealthy individuals from the poor. Its beauty made it a popular choice for high-fashion luxury pieces and it was widely used for identifying members of the military and law enforcement agencies. It’s also been used for promotional and personal wear since the early 1900s.
When used in branding, embroidered logos and designs can make any employee or uniform look more professional and set them apart from their competitors. It gives a more refined and polished appearance than a simple print, and it won’t fade from washing as quickly. Embroidery is also an environmentally friendly process, using less material and dye than other processes.
Many people use custom embroidered apparel to express their passions, creativity and identity in unique and eye-catching ways. It can also be used to update worn-out clothing, avoiding the need to purchase new items. It can even be used to cover stains, extending the life of an article of clothing.
To ensure that your embroidered products are as high-quality as possible, choose a good embroidery shop. Find out what their equipment is like, what they’re able to offer, and ask for samples to get an idea of what the finished product will look like. Look for a shop that offers quick turnaround and is willing to work with you to ensure that you’re satisfied with their service.
Dos and Don’ts of Custom Embroidery Apparel
When you’re ready to have your clothing embroidered, keep in mind that there are some things you should do (and not do). First, make sure the artwork is simple without too many details and colors. This will help the embroidery digitizing and stitching process go more smoothly. It’s also important to leave yourself plenty of time for the process. There are multiple steps involved, including proofing, purchasing items, and embroidering them, so you shouldn’t wait until the last minute.
Another thing to remember is that embroidered logos and designs don’t work on every type of fabric. For example, performance fabrics like terry cloth and polar fleece tend to wrinkle and stretch out of shape easily and thin lines may sink into the fabric pile or texture, making them difficult to see. Also, embroidered patches do not look as crisp and detailed on these types of fabrics as they do on knits and cotton. custom embroidery apparel