real estate videography but they have been increasing in popularity. These videos can include real estate agent testimonials from happy clients, neighborhood tours, or even drone footage of properties.
Real estate videos can also be informative on housing markets, buyers’ tips, and other topics. They can help establish the agent as an expert and encourage prospective customers to contact them.
Video marketing in real estate is more than just a trend—it’s an integral part of any comprehensive marketing strategy. Video can help you attract more buyers and build your brand, while also increasing your conversion rates. But what does that video look like? To inspire you, we’ve collected some shining examples of listing, recruiting, and testimonial real estate videos to help you see the value.
A cinematic real estate video is the perfect way to show off your properties’ best features. Whether you’re looking to market a high-end property or simply want to wow potential home buyers, this type of video can capture your audience’s attention and make them feel as though they are touring the property in person.
Using drones to film aerial footage of your listings can add a whole new level of luxury to your marketing. Drones can also be used to capture stunning views of the surrounding area, which can add a sense of tranquility and beauty to your marketing.
Testimonial videos are a great way to showcase your past clients’ experiences with you and encourage prospective clients to choose your agency. Testimonial videos can also be used to establish you as an expert in your field, which will further increase the trust of your prospects. If you don’t have your own testimonials, consider reaching out to previous clients and asking them to record a short video for you.
If you’re a sell-side real estate agent, video testimonials are an effective way to generate leads by showing prospective buyers the kind of experience they can expect from you. These videos are often accompanied by disclaimers or CTAs, encouraging viewers to contact you for more information on how you can help them buy their next property.
Creating video testimonials requires finding clients who are happy with their experiences with your service and willing to star in them for you. You may also need to offer incentives like a gift card to a local restaurant or an amenity in the neighborhood in order to convince your clients to sign up. Once you’ve captured your footage, you can put it together into a single video or create a montage of videos featuring different properties that you’ve sold in the past.
Ensure that your testimonial videos are engaging and informative, while avoiding over-emphasis on your personal successes. This can come across as pretentious to your audience, who are more interested in the properties you’re selling rather than your own accomplishments. Use natural-sounding words to explain the property and avoid using a script. It’s also a good idea to include captions in your videos, which can help boost SEO and make them more accessible for people with hearing impairments. Choosing music that subliminally complements your message can also be helpful, such as music that is fun, calm, inviting, or unique.
Real estate walkthrough videos can showcase a single property or highlight the features of a neighborhood. For example, the first video below from RUHM Luxury Marketing showcases a waterfront home with spectacular views. The video uses a combination of wide interior shots on a slider and close-ups to capture each room, including the kitchen, master bedroom, and outdoor living space. The video also includes information about the property, such as square footage and number of bedrooms/bathrooms.
The second video from BREG showcases a modern home with an open floor plan and a luxurious bathroom. The use of a drone creates an aerial perspective that adds depth to the video. A well-paced walkthrough helps viewers engage with the video. In fact, our studies found that videos that had a fast-paced pace with more beauty shots of detailed rooms saw the highest engagement. On the other hand, videos that wasted time moving through hallways or transition areas saw a significant decrease in engagement.
In addition to listing, recruiting, and testimonial videos, real estate agents can create community walks, home tours, and agent profiles. These can establish your expertise and credibility, while showcasing your personality. When delivering these types of videos, be sure to speak naturally and wear clothing that will resonate with your audience. For instance, an agent wearing a suit may seem stale to buyers who prefer a more casual lifestyle.
If you want to establish yourself as a real estate expert and earn trust from potential clients, you can make short “tips & tricks” videos. This type of video helps you promote your services and is especially effective for local marketing. It’s a good idea to create a YouTube channel and follow an editorial schedule with your content.
Another option is to do a series of videos that focus on a specific property type. For example, you can showcase a single unique feature of a property or take clients through the house with a guided tour. The goal here is to get the viewer excited about a particular listing and encourage them to contact you for more information.
For a more personal touch, you can incorporate snippets of previous customers and clients into your video testimonials. The goal is to give a sense of your agency’s personality and build trust with the viewers. This is especially effective for people who are unsure about the home buying process and need to see that others have gone through it successfully. Adding custom text and visuals can also increase retention, but keep in mind that shorter videos tend to perform better on social media sites.