Medical Beauty Is a Growing Industry

Medical Beauty is an industry that has grown as fast as the consumer demand for effective, non-surgical aesthetic enhancement treatments. A growing number of physicians are integrating Medical Aesthetic services into their practices, and patients are seeking providers who offer both safe equipment and results that are natural-looking and realistic. The challenge is to balance the expectations of both parties. The service provider wants to invest in safe devices that require minimal learning time and can attract new clients and recurring clients, while the client expects a minimal amount of downtime and immediate gratification. Thankfully, there are plenty of options for both.

Aesthetic treatments are being performed more and more often in med spas, physician offices and dermatology clinics. These treatments go well beyond the facials and waxing services offered in salons, as they focus on advanced medical skin care procedures to improve cosmetic appearance and promote overall wellness.

These treatments can range from microdermabrasion to chemical peels to rejuvenation lasers. They can address common issues such as clogged pores, fine lines and wrinkles, uneven skin tone, sun damage and hyperpigmentation. They can also target underlying conditions such as hair loss, and reduce or eliminate unwanted fat.

As this market continues to expand, many consumers are becoming more informed about the products and treatments available. They are searching online, and asking for recommendations from their physicians or friends. Many young people are especially cautious and prefer to stick with one product, but those who have had a treatment before are more likely to switch products based on their experience.

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